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British men outspend women on pre-holiday travel beauty treatments

Written by editor

LONDON, England – Would you believe men are spending over £400 ($625) on beauty treatments before they go on holiday?

LONDON, England – Would you believe men are spending over £400 ($625) on beauty treatments before they go on holiday?

Women may get flack for taking their time to get ready in the morning but it’s apparently the men who are over-preparing for their holidays.

New research has revealed a staggering 19 percent of holiday-making males admit to spending over £400 on beauty treatments and clothing before jetting off.

In comparison, only 8 percent of women spent the same amount – who said gender stereotypes were still in place?

Leading brand Gala Bingo commissioned the independent survey to celebrate its search for the most ‘Marbs’ person in the UK.

The survey found over a quarter of people who have been to the popular Spanish city of Marbella spent £200-£300 on beach prep alone.

When that figure is compared people who holiday in France, Italy and Portugal, it is gobsmacking.

Those who dodged Marbella spent a modest £50 or less on their pre-tan and holiday wardrobe.

Alison Digges, Brand Director at, said: “It’s interesting that our research has shown The Only Way is Essex has influenced many holiday-goers, and made them want to enjoy the glamour of Marbella.

“As we’re currently running a competition for one lucky person to go Galalala and win a 5-star inclusive holiday to Marbella, we thought it would be fun to look at the lengths UK adults go to when preparing for a holiday there.”

Is this a peak for metro-sexual men, finally out-spending the women when it comes to looking good?