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European chain hotels market review – June 2015

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Written by editor

Amsterdam and Hamburg take the lead

Amsterdam and Hamburg take the lead

Gross Operating Profit per available room (GOPPAR) at hotels in Amsterdam and Hamburg surged by 15.0% and 14.2% respectively in June, according to the latest HotStats.

Occupancy in the Dutch capital shot up by 6.5 percentage points to 90.2% and average room rate (ARR) increased by 1.5% while revenue per available room (RevPAR) grew by 9.4%. Similar performances were registered in non-rooms departments and total revenue per available room (TRevPAR) rose by 9.5% to €230.59. Astute operating cost control and a payroll decline of 1.8 percentage points resulted in departmental operating profit per available room (DOPPAR) surging by 13.2% and GOPPAR by 15.0% to €107.28.

Hamburg hoteliers also forged ahead in June and recorded an 8.2% hike in RevPAR as a result of a 1.1 percentage point increase in occupancy combine with a 6.8% growth in ARR to €147.40. This ARR growth was most notably fuelled by a 34.5% increase in the tours/groups segment rate. Mixed performances were recorded in non-rooms revenues, which softened TRevPAR levels to a growth of 7.7% to €180.29. A flat performance in payroll costs ultimately helped to deliver a GOPPAR uplift of 14.2% to €70.95.

Rome and Warsaw hotels perform

In June, Rome hoteliers increased ARR by 10.0%, but occupancy went down marginally (0.9 percentage points), which combined to result in a RevPAR uplift of 8.9% to €212.00. Apart from occupancy Rome registered positive year-on-year comparisons across all key performance indicators for the month though a decrease in meeting room hire revenue per available room of 2.9% softened the TRevPAR growth of 7.8% to €309.31. Despite overheads per available room climbing by 11.3% there was a GOPPAR increase of 11.0% to €116.95.
Hotels in Warsaw also experienced a slight decrease in occupancy (0.1 percentage points) in the month of June. A 5.3% increase in ARR coupled with the 0.1 percentage point decrease in occupancy led to a 5.2% increase in RevPAR to €90.21. A 0.6 percentage point decrease in payroll also contributed to a DOPPAR and GOPPAR uplift of 3.8% to €91.80 and 3.3% to €63.45 respectively.

Istanbul Lags behind

Hotels in Istanbul experienced challenging conditions in the month of June and reported negative year-on-year comparisons across all key performance indicators. A 1.3 percentage point drop in occupancy combined with an 11.1% decline in ARR led to a 12.8% RevPAR decrease. Mixed performances were recorded in ancillary departments and TRevPAR levels dropped by 11.5% to €151.83. With payroll going up by 4.5 percentage points, DOPPAR fell by 16.5% to €94.93. Additionally, despite a slight decrease in overheads per available room of 0.6%, Istanbul hotels’ GOPPAR declined by 25.2% compared to the same period last year.

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Occupancy (%) is that proportion of the bedrooms available during the period which are occupied during the period.

Average Room Rate (ARR) is the total bedroom revenue for the period divided by the total bedrooms occupied during the period.

Room RevPar (RevPAR) is the total bedroom revenue for the period divided by the total available rooms during the period.

Total RevPar (TRevPAR) is the combined total of all revenues divided by the total available rooms during the period.

Payroll % is the payroll for all hotels in the sample as a percentage of total revenue.

GOPPAR is the Total Gross Operating Profit for the period divided by the total available rooms during the period.