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Contract to promote New York to UK travelers up for grabs across the pond

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Written by editor

NEW YORK, New York – New York’s Empire State Development is seeking a firm to support its travel and tourism activities across the pond.

NEW YORK, New York – New York’s Empire State Development is seeking a firm to support its travel and tourism activities across the pond.

The state’s Department of Economic Development released an RFP mid-month for travel and tourism representation in the United Kingdom. The successful bidder will be responsible for promoting the entirety of the state to UK travelers – not just New York City, according to the documents.

Up to $250,000 is allocated for the budget annually, and the department could sign a firm for a ceiling of five years, the documents state.

Services include relevant activities and promotions for travel trade and marketing purposes, UK-based consumer marketing, strategic counsel, and operational support. The winning firm will also work with the department’s international foreign direct investment and trade promotion offices, as stated in the RFP.

A “physical presence” in London is required, as well as “access to other major tourism producing centers,” according to the documents.

Proposals are due by August 10. The contract should be awarded by October, with work starting between November and December.

Representatives from Aviareps UK, which is listed as the contact on the UK office’s New York State Division of Tourism website, said the firm plans on pitching for the business. The agency declined to offer further comment.

Stateside, New York whittled down bidders for its eight-figure marketing services contract in June, selecting DDB, Lowe Campbell Ewald, and incumbent BBDO.