Sheraton indulges in unexpected culinary combinations

Read us | Listen to us | Watch us | Join Subscribe to our YOUTUBE |


Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu
0a1_2222

STAMFORD, CT – Sheraton® Hotels & Resorts, part of Starwood Hotels & Resorts, is reinvigorating its lobby bar experience with imaginative menu additions through Paired, a new food and beverage progra

Print Friendly, PDF & Email

STAMFORD, CT – Sheraton® Hotels & Resorts, part of Starwood Hotels & Resorts, is reinvigorating its lobby bar experience with imaginative menu additions through Paired, a new food and beverage program comprised of artisanal small plates and eclectic bar snacks served alongside suggested premium wines and local craft beers. From a Banana Bread Peanut Butter Sandwich paired with Tawny Port to La Quercia Smoked Prosciutto with Scottish ale, Paired stretches the boundaries of traditional pairing principles by blending ingredients together in new and unexpected ways for guests. Available at Sheraton properties worldwide, Paired is the latest of many initiatives underway for Sheraton 2020, an all-encompassing plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.

“Sheraton guests crave new and personalized experiences, and when they travel, they look to create these opportunities,” said Dave Marr, Global Brand Leader, Sheraton Hotels & Resorts. “By building on the equity we have in wine, we’re adding local craft beers and introducing fun and exciting food pairings, which will offer our guests enriching and memorable culinary moments in our hotels.”

Travel is Better When Paired

The new menu uniquely pairs small plates and bar snacks with an unexpected recommendation from Sheraton Selects—a menu of premium wines rated 85 points or higher by Wine Spectator—and a craft beer, sourced specifically from choice local brewers. Wine selections are available in a 2 oz. taste, a 6 oz. glass, or by the bottle. Sheraton hotel associates will better understand the best-in-class vintages featured on the Sheraton Selects menu as they complete Treasury Wine Estates’ Wine Training & Education modules.

The Paired program, offered across Sheraton properties globally, is available daily during the lobby venue’s hours of operation. Example menu items include:

• Seared Sesame Salmon with Asian slaw, paired with a Pinot Noir or a Pale Ale

• Goat Cheese Brulee with Fig Jam and Cranberry Focaccia, paired with Merlot or Brown Ale

• Marinated Roasted Olives with Grilled Lemon and Red Chili, paired with Shiraz or Bourbon Barrel-aged ale

• Cantonese Style Salt & Pepper Chicken Wings, paired with Riesling or IPA

Through its expanded lobby bar menu, Sheraton enables guests to experience more of their destinations’ various cuisines by often featuring global cuisine with local influences, while also challenging them to expand their palates. As part of the program, participating Sheraton properties will bring Paired to life with engaging programming—ranging from educational demonstrations by local craft breweries or sommelier hosted courses where guests learn the art behind flavor pairing.

“The Paired menu concept delights the palate and invites exploration,” said Achim Lenders, Vice President, Starwood Global Food and Beverage. “Knowing the right beverages can enhance any food, our team carefully handpicked premium wines and craft beers to complement each unique small plate and accentuate its rich flavors.”
As part of the launch of Paired, key Sheraton properties around the world will also host Paired celebrations in the coming months to introduce guests to the new concept.

Continuously Innovating the Sheraton Guest Experience

Paired is part of Sheraton 2020, a comprehensive 10-point plan revealed in June 2015 designed to put Sheraton Hotels and Resorts firmly back into the global spotlight. A nod to the plan’s clear five year vision, Sheraton 2020 also includes a new $100 million Sheraton-focused marketing campaign; the launch of the new premier tier, Sheraton Grand; continuous innovation of the Sheraton guest experience; an unwavering commitment to service excellence; the implementation of revenue and profit-driving initiatives to benefit owners and developers; and a goal of opening more than 150 new Sheraton hotels worldwide by 2020.

Print Friendly, PDF & Email