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International Conference for e-Tourism and e-Marketing slated for December

Written by editor

SHARM EL-SHEIKH, Egypt (Euoti Hossam darwish) – The Electronic Union of Travel Industry (EUOTI), together with The Arab Tourism Organization (ATO) and the Co-operation of International Federation of I

SHARM EL-SHEIKH, Egypt (Euoti Hossam darwish) – The Electronic Union of Travel Industry (EUOTI), together with The Arab Tourism Organization (ATO) and the Co-operation of International Federation of Information Technology and Travel and Tourism (IFITT) under the supervision of the Arab League Organization and the Egyptian Ministry of Tourism, will hold the International Arab Conference for e-Tourism and e-Marketing on December 5-19, 2008 at the Continental Reef Garden Resort in Sharm El-Sheikh, Egypt.

The importance of the conference: E-tourism includes a group of travel and tourism services related to e-commerce and the Internet. E-tourism represents the biggest section in the e-commerce pie.

The aim of the conference is to endorse the strategy to develop the information and communication techniques required by the main interacting poles in the e-travel system. Conference participants will learn to perform major roles in the new hierarchy of the international tourism sector through cooperation between the government and the private sector via the following phases:

• Make required changes in the infrastructure and distribution of the travel products
• Strengthen the bonds between providers and tourists through updated systems that promote travel products
• Develop and maintain supportive systems that aid tourists with making good travel choices
• A successful marketing program is one that provides continuous contact between the e-tourism industry and consumers, which requires a comprehensive marketing plan, as well as efforts rendered through travel companies and hotels on an individual basis

Time and place: The conference will be held at the Continental Reef Garden Resort, Sharm El-Sheikh, on December 15-19, 2008 from 10:00 am till 5:00 pm.

Conference outlines and important topics:
• Web development and Web designing
• e-commerce and e-marketing
• SEM and SEO
• Online sales and marketing techniques
• Mobile marketing strategies
• Online hotel reservation systems appliance
• Online video marketing
• Measures and quality control for the e-travel systems
• Hotel and restaurants e-marketing
• Travel companies business promoting
• Duplicating investments aspects
• Broadening the e-travel business horizon
• Web site marketing
• Flight booking through the Internet
• Copyright protection for software and digital contents
• Banking and e-travel workshop
• Bank funding and tourism projects
• The Arab Travel Bank Experiment
• Money laundry in financial travel transactions
• e-government and the numeric travel transactions
• e-contracting and e-signature
• e-arbitrage to solve numeric travel transaction disputes
• Legislation and laws governing the e-travel sector on local, Arab, and international levels
• e-crime and its impact on e-travel
• Privacy and information protection and its impact on travel information infrastructure

The economic sample of the e-travel sector:
• Providers: Flight companies, transport companies, hotels, restaurants, etc.
• Distributors: travel agencies, tour operators, etc.
• Consumers
• e-banking
• e-payment companies, e-intermediary

Conference committees, counselors
• The conference organizer: Mr. Hossam Darwish (e-travel expert and EUOTI, GM)
• The scientific organizer: Judge; Mohamed M. El-Alfy (The Arab Union of E-arbitrage, board member and Egyptian Committee for fighting Internet crimes, Deputy Chairman)
• The scientific committee: A selected group of academic experts and professors specialized in the fields of travel, marketing, economy, technology and law
• The media counselor
• The conference’s scientific counselor

Experts: Fifteen international experts – as well as professors and academics – are lecturing at the conference, covering all e-marketing fields including travel, media, communications, economy, banking, IT, managerial development, and law.

Panel heads and speakers: The conference will feature experts in the fields of law, technology, marketing, and economy representing various Arab and European countries.

• An opening and closing ceremony, in addition to five working days
• The final conference agenda will be sent three weeks prior to the event

• Government sectors specialized in tourism, media, and communication (ministries, institutions, and organizations)
• Companies, agencies, and travel committees
• Heads of hotel committees, hotel managers, resort managers, and travel company managers
• Heads of travel agency committees
• University professors in the field of hotel management and travel and tourism
• Heads of training departments in the government sector, ministries, and private sector
• Heads of IT and technology development
• Academics interested in training, management, and technology development
• Bank unions
• Representatives from the chambers of commerce, industry, and tourism
• Unions representing money markets, stock markets, and banks
• Judges and lawyers interested in traveling and tourism
• Money laundry fighting committees, protecting the confidentiality unions of the banking sector, as well as those in the Ministries of Tourism, Commerce, and Information

Subscription fees cover the following:
• International certificate in the field of e-marketing, e-commerce, and e-travel
• Meeting famous international individuals in the field of e-commerce
• Attendance at educational seminars
• Four nights, five days in a five-star resort at Sharm El-Sheikh
• Attendance at the opening and closing ceremonies
• Instant translation from English to Arabic and vice versa for all sessions – as requested
• Two coffee breaks and one light lunch per day
• Airport welcoming as well as transportation to and from the hotel
• Air-conditioned buses for transportation to and from the airport – and the resort in Sharm El-Sheikh in case passengers arrive from Cairo
• All transportation listed in the conference agenda
• Prices in USD ($1750 per person — single room) DISCOUNT 20% TILL NOVEMBER 18, 2008.

Prices don’t include:
• All items that are not mentioned above
• Internal and international flight tickets
• Optional tours in Cairo and Sharm el-sheikh
• All personal expenses