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Auckland airport launches $100k campaign to attract Asian tourists

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AUCKLAND, New Zealand – Auckland International Airport is giving away $100,000 in a competition designed to attract Asian tourists to New Zealand during the off-peak season.

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AUCKLAND, New Zealand – Auckland International Airport is giving away $100,000 in a competition designed to attract Asian tourists to New Zealand during the off-peak season.

Aeronautical commercial general manager Norris Carter said the airport would give $25,000 to four businesses which show innovation in developing a seasonally-themed tourism experience for visitors from an Asian market of their choice.

“We want to inspire businesses to think innovatively about creating experiences that will attract free and independent travellers in the traditional off-peak season,” Carter said.

The New Zealand off-peak season runs from from May to September.

The airport was looking for business plans that would deliver innovative experiences accessible from Auckland and demonstrated an ability to drive tourism growth from an Asian market across the seasons, Carter said.

The winners must use the $25,000 funding to develop their proposed tourism experiences.

The competition was open to any New Zealand tourism operators, regional tourism organisations or businesses .

Applications close on June 30 .

Research of the Chinese market showed free and independent travellers made extensive use of the internet and social media to research, plan and share their travel experiences, Carter said.

“We want applicants to think creatively about experiences that involve visitors actively doing, tasting, feeling, seeing and sharing New Zealand experiences, as well as using digital strategies for their marketing.”

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editor

Editor in chief is Linda Hohnholz.