LGBTQ Travel during COVID-19 : A trillion Dollar business

Read us | Listen to us | Watch us | Join Subscribe to our YOUTUBE |

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Corsican Corsican Croatian Croatian Czech Czech Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Xhosa Xhosa Yiddish Yiddish Zulu Zulu

The LGBTQ Travel and Tourism Industry has more than 1 trillion buying power in the United States alone.

In 1992, two friends, Thomas Roth and David Paisley, marketing and social sciences specialists – and members of the LGBTQ community – had an idea. They wanted to help companies and brands understand the emerging LGBTQ community and include it as a viable market segment.

In the beginning, it wasn’t easy. In the early 90s, there was only one major brand actively marketing to LGBTQs: Absolut Vodka (which later became a CMI client).

To open doors, Tom and Dave initiated the first LGBTQ consumer studies, and the findings were quoted in major press.

They traveled throughout North America and beyond,speaking with executives and at numerous conferences, and never stopped emphasizing the importance of reaching and serving the LGBTQ community.

Now, over 25 years later, they head up the world’s leading and most-respected LGBTQ research firm. Over the years, Tom, Dave and their team have helped hundreds of companies and brands connect with, engage and market to the spectrum that is the LGBTQ community.

What started out as an idea 30+ years ago has transformed how companies, brands, society and governments understand and connect with the LGBTQ community.

But far beyond delivering numbers and charts, Community Marketing & Insights leverages experience, relationships, and deep insight that is unparalleled.

Listen to Thomas and David sharing the situation for the LGBTQ Travel and Tourism Industry during COVID-19

Send in a voice message:
Support this podcast:

Print Friendly, PDF & Email