San Francisco eyes growth from India

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INDIA (eTN) – San Francisco expects a growth of 16 percent in arrivals from India in the next 3 years.

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INDIA (eTN) – San Francisco expects a growth of 16 percent in arrivals from India in the next 3 years. At present, as many as 149,000 Indians go to see the many attractions of San Francisco, said Joe D’Alessandro, President and CEO of the San Francisco Travel Association.

He is in India along with other top brass of the association to interact with the India industry and media.

He said in New Delhi on April 30 that India was one of the fastest-growing markets for San Francisco, and this sentiment has been aided by more flights and better connectivity.

The target segments are MICE and Bollywood. The VFR (Visiting Friends and Relatives) traffic is important from India as is the presence of students in the universities. Repeat visitors was another feature. The average stay of an Indian in San Francisco was 5.4 nights, compared to 4 nights of other tourists.

The excellent dining facilities at the airport and two yoga rooms at the San Francisco airport were big also draws. San Francisco welcomes 40 percent of its visitors from India who are heading to the USA.

San Francisco is also adding new attractions soon, like the three times bigger Museum of Modern Art, to open in February 2016.

The CEO emphasized the fact that innovation was a factor common to India and his area. For example, Super Bowl 50, in February 2016, will attract a million more visitors over a period of time.

The drought in the area in past 5 years has not impacted tourism, the industry leader claimed.

San Francisco was the first area to have an office in India in 1997, through Sartha, and this has been working well.

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Editor in chief is Linda Hohnholz.