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COTTM vital for Chinese market expansion

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Two National Tourism Offices (NTO) will join the South Pacific Tourism Organization (SPTO) at the China Outbound Travel & Tourism Market (COTTM) from April 14-16, 2015.

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Two National Tourism Offices (NTO) will join the South Pacific Tourism Organization (SPTO) at the China Outbound Travel & Tourism Market (COTTM) from April 14-16, 2015. The Solomon Islands, Samoa and a private sector operator (The St. Regis Bora Bora Resort) from Tahiti will attend the three-day event at the China Outbound Tourism and Travel Market in Beijing. The SPTO, who is being represented by the Pacific Trade and Investment Office in Beijing, will represent the other regional member countries.

Fiji and Papua New Guinea will host their own booths and will contribute to a strong South Pacific presence at the trade show which is expected to include over 3,000 Chinese trade buyers from leading outbound tour operators and travel agents as well as consumers and Chinese travel media agencies.

SPTO Chief Executive Ilisoni Vuidreketi said they hope to promote increased awareness on the South Pacific destinations and increase enrolment into the South Pacific Specialist Program amongst Chinese travel experts

“China continues to be a growing source market for our region. There was a very encouraging increase of over 26,000 Chinese tourists into our region last year and COTTM provides us with a fantastic opportunity to market ourselves at the largest Chinese tourism trade show,” Mr. Vuidreketi stated.

“We are also aiming to promote the South Pacific Specialist Program to travel agents which will enable them to better understand our market when they sell our holidays to their clients. Last year the SPTO invested in translating the online specialist programme into Chinese in our bid to encourage more travel agents to sign up,” Mr. Vuidreketi continued.

“The introduction in November 2013 of this program and in the Chinese language has resulted in six certified South Pacific Specialists out of China. This is expected to grow further with increased marketing initiatives by SPTO this year,” he added.

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editor

Editor in chief is Linda Hohnholz.