Read us | Listen to us | Watch us | Join Live Events | Turn Off Ads | Live |

Click on your language to translate this article:

Afrikaans Afrikaans Albanian Albanian Amharic Amharic Arabic Arabic Armenian Armenian Azerbaijani Azerbaijani Basque Basque Belarusian Belarusian Bengali Bengali Bosnian Bosnian Bulgarian Bulgarian Catalan Catalan Cebuano Cebuano Chichewa Chichewa Chinese (Simplified) Chinese (Simplified) Chinese (Traditional) Chinese (Traditional) Corsican Corsican Croatian Croatian Czech Czech Danish Danish Dutch Dutch English English Esperanto Esperanto Estonian Estonian Filipino Filipino Finnish Finnish French French Frisian Frisian Galician Galician Georgian Georgian German German Greek Greek Gujarati Gujarati Haitian Creole Haitian Creole Hausa Hausa Hawaiian Hawaiian Hebrew Hebrew Hindi Hindi Hmong Hmong Hungarian Hungarian Icelandic Icelandic Igbo Igbo Indonesian Indonesian Irish Irish Italian Italian Japanese Japanese Javanese Javanese Kannada Kannada Kazakh Kazakh Khmer Khmer Korean Korean Kurdish (Kurmanji) Kurdish (Kurmanji) Kyrgyz Kyrgyz Lao Lao Latin Latin Latvian Latvian Lithuanian Lithuanian Luxembourgish Luxembourgish Macedonian Macedonian Malagasy Malagasy Malay Malay Malayalam Malayalam Maltese Maltese Maori Maori Marathi Marathi Mongolian Mongolian Myanmar (Burmese) Myanmar (Burmese) Nepali Nepali Norwegian Norwegian Pashto Pashto Persian Persian Polish Polish Portuguese Portuguese Punjabi Punjabi Romanian Romanian Russian Russian Samoan Samoan Scottish Gaelic Scottish Gaelic Serbian Serbian Sesotho Sesotho Shona Shona Sindhi Sindhi Sinhala Sinhala Slovak Slovak Slovenian Slovenian Somali Somali Spanish Spanish Sudanese Sudanese Swahili Swahili Swedish Swedish Tajik Tajik Tamil Tamil Telugu Telugu Thai Thai Turkish Turkish Ukrainian Ukrainian Urdu Urdu Uzbek Uzbek Vietnamese Vietnamese Welsh Welsh Xhosa Xhosa Yiddish Yiddish Yoruba Yoruba Zulu Zulu

Where are the Japanese?

Written by editor

Japan has been one of the most important origin markets for Europe over the last 30 years.

Japan has been one of the most important origin markets for Europe over the last 30 years. Japanese visitors’ enthusiasm and discriminating taste have influenced the whole of the European service economy. Attractions, hotels, and shops have all been affected by the need to cater to the Japanese.

Amidst all the discussion of “emerging markets,” the most important Asian market continues to be Japan. But the steady growth which characterized this market can no longer be assured. Japan has had its own economic problems, and the Japanese consumer is evolving.

As a continuation of a series on origin markets, the ETOA Conference will address Japan. A new study on the market will be unveiled. A panel of experts, including Mr. Kei Morishita, JTB Europe; Mr. Ikuo Shibuya, director of Miki Travel; and Mr. Yoshida, director of ANA Sales will discuss aspects of this market. In particular they will explore how Japanese travel law affects the market, particularly its strictures on any changes to a package. We will also look at how Japanese tourists are changing and how the Japanese travel industry is evolving in answer to this change.

Delegates at the ETOA conference comprise senior managers from Europe’s major tour operators, hotel groups, tourist attractions, coach, rail and cruise companies, and local tourist boards. Collectively, as buyers, they have a strong influence on which destinations and attractions are more or less successful, as they spend over €7bn a year on Europe’s sights, hotels, and transport on behalf of their customers.

About the Global European Marketplace

ETOA’s Global European Marketplace (GEM) is the most important gathering of the
European inbound tourism industry. It takes place on Thursday November 6 at the
Copthorne Tara hotel in Kensington, immediately before World Travel Market in London, and all the major players participate, including Accor, American Express, British Airways Holidays, Collette Vacations, Cosmos, Eurostar, Expedia, Globus, Gullivers, Hilton, Historic Royal Palaces, Kuoni, London Eye, Maritim, Marriott, Sixt, Sol Melia, Residor, Royal Collection, Starwood, Tauck World Discovery, and Tussauds Group.

The GEM comprises a conference, workshop, exhibition, and black-tie dinner at the Café Royale. The conference is attended by over a hundred top executives, high-level consultants, and the media. The workshop facilitates approximately 7,500 one-on-one meetings between senior-level buyers and sellers, with the buyers seated at tables and sellers circulating to meet them.

About ETOA

Since its foundation in 1989, ETOA has grown exponentially to include over 400 member organizations, of which more than a hundred are tour operators. Collectively, ETOA represents over €7 billion spending on accommodation and travel services annually. ETOA provides representation at the European government level for companies involved in bringing tourists to Europe. The Association promotes greater awareness of the benefits provided by the group travel industry in Europe – particularly increased income and employment. ETOA also influences European tourism policy and legislation.

Areas of specific activity include:
• Promoting Europe as a tourism destination
• Establishing codes of conduct and guidelines for its members
• Establishing commercial opportunities between buyers and sellers
• Working with other travel & tourism associations to raise the industry’s profile