BERLIN, Germany – Airberlin intends to become the airline of choice among business travellers and corporate customers. Germany`s second-largest airline introduces the new brand “airberlin business benefits”. The new brand bundles benefits for companies and features them more transparently. At the same time, comfort and service for business travellers and corporate customers are being upgraded.
“We will become the airline of choice for the business traveller. Our aim is to provide all companies with the right product via the desired booking channel. We are improving our services and products for customers and bundling our portfolio under a new brand that will be consistently expanded over the next few years”, says Götz Ahmelmann, Chief Commercial Officer at airberlin.
In future, airberlin will offer three different promotional programmes for companies under the “airberlin business benefits” brand: the established Business Points programme for medium-sized companies, of which more than 15,000 companies are already part, and which is constantly being expanded; a new corporate product called Business Pro, which among other things allows free rebooking even for FlyClassic fares, and targets BestBuy-focused companies; and Business Prime, airberlin’s improved corporate rate model, which offers more options, more flexibility, and more attractive flight prices. Companies can find more information on airberlin.com/businessbenefits.
“airberlin continues to grow in popularity among business travellers and has also been able to attract new long-haul customers with the help of our new Business Class. The business traveller segment is of major strategic importance for airberlin, and will continue to be expanded”, says Stefan Magiera, Vice President for Global Corporate Sales at airberlin.
airberlin will also be developing new technical solutions to present the improved offering to corporate customers with even more online functionality. At the same time, the airline will continue to work closely with corporate travel agencies, TMCs, and online booking engines.
“We aim to continue to grow our business travel segment through innovation. We will continue to orient ourselves around the wishes of our customers. Here, attractive prices will be just as important as the processes of our corporate customers”, explains Magiera.