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Convention and social events add lustre to ITB Asia
Written by editor

Singapore, 9 October, 2008 – Visitors to ITB Asia will be spoiled for choice beyond the trade floor.

Singapore, 9 October, 2008 – Visitors to ITB Asia will be spoiled for choice beyond the trade floor. The latest convulsions of the global economy and implications for travel will be discussed by leading executives during the ITB Asia Convention.

Attendees will also have to decide which corporate events, social functions, Press conferences, and pre- and post- tours to attend during the ITB Asia extravaganza 22-24 October at the Suntec Singapore International Convention and Exhibition Centre.

Here is what visitors can expect, beyond buyer-seller meetings on the trade floor:

ITB Asia Convention
Theatre, Level 2

23 October:
Hotel Leaders Forum (09.00-09.50); The Global Online Picture: Philip Wolf, President & CEO, PhoCusWright Inc (09.50-10.20); Closing Keynote, Day One: The New Frontier for Tour Operators, Peter Long, CEO, TUI Travel (10.20-11.00)

24 October:
Opening Keynote, Day Two: Reality: Virtual, Mixed or Otherwise – How Technology Will Change the Way We Communicate and Travel in Future, Prof Adrian Cheok, Associate Professor, Mixed Reality Lab, National University of Singapore (09.00-09.40); Aviation Forum (09.40-10.20); Sports Tourism: The New Engine of Destination Marketing (10.20-11.00)

WIT – Web in Travel

21 October: Suntec Convention Centre, Level 2, Auditorium

Transformation, The Asian Story (09.10-09.30); The Travel Matrix, Revisited (09.30-09.50); Meet the Mavericks (09.50-10.00); The Asian Consumer: Constant Transformation (10.00-10.40); The Web Landscape, Transformed (11.10-12.00); The WIT Challenge (12.00-12.30); Businesses Transformed (14.00-15.00); Coming to Grips With Digital Marketing (15.00-15.40); Loyalty: The Elusive Dream (16.10-16.30); Turning The Wow into How (16.30-17.10); Pillows & Profits: Transformation in Hotel Distribution (17.10-17.25); The WIT Hospitality Challenge (17.25-18.00)
WORLDHOTELS’ Abba Mania Party, The Helipad, #05-22, The Central, Eu Tong Sen Street (18.30)

22 October: Suntec Convention Centre, Level 2, Theatre

New Ideas & Execution for Brand Building & Marketing (10.25-11.15); Market Ideas I: Japan (11.15-12.00); Ideas from the Streets (12.00-12.15); Market Ideas II: India (12.15-12.45); The WIT Debate 1: This is the Age of Social Collaboration, not Brand Control (12.45-13.00); Market Ideas III: China (14.00-14.40); The WIT Start-Up Pitch (14.40-15.30); Ideas & Execution (16.00-17.00); Meeting the Transformers: Audience with the CEOs (17.00-17.45);
The WIT Debate II: Ideas vs Execution vs Action (17.45-18.00)

23 October: Suntec Convention Centre, Level 2, Room 201

[email protected] Asia (The Association of Corporate Travel Executives)
Suntec, Level 2, Room 203

23 October:
Managed Travel in Asia-Pacific: How Diverse is the Practice? (09.00-09.45); Growth Opportunities for Managers of the Travel Category (10.00-11.00)

24 October:
Travel Technology – Industry Watch (09.00-09.45);
Trends and Action for Business Travel Security and Safety (10.00-11.00)

Press Conferences
Suntec, Level 2, Press Conference Room 208

22 October:
ITB Asia Opening Press Conference – Messe Berlin (Singapore)
Singapore Tourism Board (14.15-15.00); Bintan Resorts International (15.15-16.00); Outrigger Hotels & Resorts (16.15-17.00);

Suntec, Level 2, Meeting Room 202 (16.00-17.30): Park Hotel Group

23 October:
Tourism Malaysia / Malaysia Tourism Promotion Board (11.15-12.00);
Rixos Hotels & Resorts (14.15-15.00); Scandinavian Tourist Board / SAS (15.15-16.00); Millennium & Copthorne International (16.15-17.00)

24 October:
Hyatt Hotels & Resorts (11.15-12.00); Sol Melia Hotels & Resorts (14.15-15.00); Bangkok Airways (15.15-16.00); Andhra Pradesh Tourism


Opening Ceremony ITB Asia 2008
22 October: Theatre, Level 2 (09.00-10.00); followed by ribbon cutting at 10.00 outside Hall 602, Level 6.

Media Luncheon (by invitation) – WORLDHOTELS
22 October: (12.00-14.00)

Sentosa Networking Luncheon (by invitation)
22 October: Suntec, Level 2, Meeting Room 203 (13.00-14.30)

ITB Asia 2008 Welcome Dinner Reception – “Singapore Ignites”
22 October: Marina Bay Floating Platform (18.30-22.00). Hosted by Singapore Tourism Board.

Colours of Asia – Dinner Hosted by Park Hotel Group
(for buyers and media)
October 23: Grand Plaza Park Hotel City Hall (19.00-22.00)

TTG Asia Late Night Function
23 October: Marina Mandarin Hotel (22.00-late)

Tourism Malaysia / Hertz Driveaway
(open to media and buyers only)
October 25-27: Cameron Highlands, Port Dickson, Melaka – a three-day / -two-night self drive motor convoy vacation to Malaysia

Exhibitor Presentations

Some ITB Asia exhibitors are holding ‘open door’ free entry corporate events 22-24 October in Rooms 201-207 on Level 2. The following organizations are holding such events:

Costa Cruises: Cruising Italian Style, Business and Relaxation
22 October: Suntec, Level 2, Meeting Room 207 (13.00-14.00)
IFH Asia – Pacific: Spinning the Perfect Web
22 October: Suntec, Level 2, Meeting Room 203 (15.30-17.00)

India Tourism: Kerala Tourism – Incredible India
23 October: Suntec, Level 2, Meeting Room 204 (TBA)
Sarawak Tourism Board: “Sarawak…more than a Paradise!”
23 October: Suntec, Level 2, Meeting Room 204 (10.00-11.00)
Avis Car Rentals: Avis in Asia
23 October: Suntec, Level 2, Meeting Room 202 (10.00-11.00)
Avani Cimcon Technologies: Next Generation Travel technology
23 October: Suntec, Level 2, Meeting Room 205 (10.00-11.00)
Abacus: Mobility: What’s Real & What’s Hype?
23 October: Suntec, Level 2, Meeting Room 202 (15.30-17.00)
Cornell Nanyang – Institute of Hospitality Management (CNI):
Hospitality Negotiation Skills
23 October: Suntec, Level 2, Meeting Room 204 (16.00-17.00)

Travel Impact Newswire: Small is Beautiful – Why Travel & Tourism SMEs deserve to get more help
24 October: Suntec, Level 2, Meeting Room 207 (09.30-11.30)
Pegasus Solutions Company: The Essential ‘Online Distribution’ Health Check for Hotels
24 October: Suntec, Level 2, Meeting room 204 (09.30-11.30)
Preferred Hotel Group: Maximizing Revenue using Web 2.0
24 October: Suntec, Level 2, Meeting Room 202 (10.00-11.00)
ANMsoft Technologies – Mr Manu Agarwal (CEO):
Adopting the right Technology to achieve your business goals
24 October: Suntec, Level 2, Meeting Room 202 (12.30-13.30)
Program information is correct at time of writing. Please check the ITB Asia Event Program or visit> Events > Event Program for the latest updates to the program.

About ITB Asia

ITB Asia will take place for the first time at Suntec Singapore Exhibition & Convention Centre on 22-24 October 2008. It is organised by Messe Berlin (Singapore) Pte Ltd in conjunction with Singapore Tourism Board. The event will feature up to 500 exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. It will include exhibition pavilions and tabletop presence for small and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels & resorts, theme parks & attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.attend.