Mövenpick Hotel Deira: Sustainability via innovative green practices

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Avatar of Linda Hohnholz
Written by Linda Hohnholz

LOS ANGELES, California – Mövenpick Hotel Deira is an upscale five star hotel located in the heart of Dubai.

LOS ANGELES, California – Mövenpick Hotel Deira is an upscale five star hotel located in the heart of Dubai. Green Globe congratulates the hotel on its commitment towards its environmental objectives and recent re-certification for their third year.

Anke Glaessing, General Manager of Mövenpick Hotel Deira said, “We are proud to announce our recent re-certification by Green Globe for yet another year. Mövenpick Hotel Deira cares about the community and continues to strive towards more innovative and successful practices for a better tomorrow. Our motto is to continue promoting sustainability through green practices within the hotel.”

As part of Mövenpick Hotel Deira’s Sustainability Program, familiarization with the hotel’s green management strategy including the promotion of water efficiency is provided to associates. The General Manager also conducts the GM’s Round Table Meetings that are held regularly for colleagues to share ideas on improving business. Environmental education programs in the area are supported and their creation encouraged through the hotel’s Sustainability Committee and membership with EEG (Emirates Environmental Group).

Mövenpick Hotel Deira strives to implement energy and water saving measures in all relevant areas. According to Hotel Optimizer benchmarking and utilities monitoring data compiled by Farnek Middle East LLC (Green Globe’s Preferred Partner) from January to October 2014, the hotel has saved 11% on water per guest night as compared to the same period in 2013. Water usage dropped from 268 liters per guest in 2013 to 240 liters in 2014. And energy consumption per square meter has also dropped by 9% from 343 kWh per sqm in 2013 to 312 KWh per sqm this year.

Throughout the hotel all hot and cold water, chilled water pipes and air conditioning ducts are insulated to reduce temperature loss. Self-closing doors at the entrance and exit to the hotel further reduces energy consumption. Toilets are fitted with dual flush cisterns and water saving aerators fitted to guest bathroom taps. Motion sensors are installed in public areas including public toilets to conserve energy. And all floor corridors, ceiling and wall lighting are LED with plans to implement more LED lighting in the hotel in the future.

Management and staff have contributed to improvements in sustainable practices in different operational areas within the hotel. Back of house offices and departments recycle or reuse paper products, old linen is re-stitched to be used as dusters and rags, and used oil is collected and recycled by a contractor. Furthermore, washable and reusable items are preferred in the staff dining room instead of disposable items. And to minimize water usage indoor and outdoor plants are watered during specific times. The promotion of the public transport system is also encouraged to reduce the hotel’s carbon footprint with guests encouraged to use “The Dubai Travel Pass” offered by Concierge services.

Mövenpick Hotel Deira has a comprehensive communication strategy to educate guests on its environmental practices. Excellent guest feedback has been received through its VEOS (Video Enhanced Online Survey) that also serves as a means for management and staff to improve sustainable operations. Guests are informed about energy conservation and the hotel’s recycling program through in-house television programs. And Green Cards in rooms encourage guests to contribute to the hotel’s efforts to reduce water consumption by reusing towels and linen.

Associates have contributed to community events such as donating blood at Latifa Hospital, and taking part in the Diabetes Walk and Earth Hour. During the month of October, chefs donned pink themed jackets as part of the Pink Brigade to support Breast Cancer awareness.

About Mövenpick Hotels & Resorts

Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 25 countries with 81 hotels, resorts and Nile cruisers currently in operation. Around 30 properties are planned or under construction, including Chiang Mai and Koh Samui (Thailand), Istanbul Golden Horn (Turkey), Kochi (India) and Marrakech (Morocco).

Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specializes in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Mövenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment – all with a personal touch. Committed to sustainable environments, Mövenpick Hotels & Resorts has become the most Green Globe certified hotel company in the world. The hotel company is owned by the Mövenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information please visit www.moevenpick-hotels.com.

About Green Globe Certification

Green Globe is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, USA, and is represented in over 83 countries. Green Globe is an Affiliate Member of the United Nations World Tourism Organization (UNWTO). Green Globe is also a member of the Global Sustainable Tourism Council (GSTC). For information, please visit www.greenglobe.com

Green Globe is a member of the International Coalition of Tourism Partners (ICTP) .

About the author

Avatar of Linda Hohnholz

Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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